Privacy Policy

Direct Lending Connection ("DLC", "we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our services, or interact with our team.

1. Information We Collect

We collect information in the following ways:

• Information you provide directly: Contact forms, consultation requests, loan applications, emails, and phone conversations.
• Automatically collected information: Device type, browser, IP address, pages visited, referral source, and interactions captured through cookies or analytics tools.
• Third-party sources: Public databases, credit bureaus, lending partners, and business information services to support underwriting.

2. How We Use Your Information

We use collected information to:

• Respond to inquiries and provide financing recommendations.
• Process applications and communicate with lending partners.
• Improve website performance, marketing, and customer experience.
• Send educational resources, newsletters, and policy updates (you may opt out at any time).
• Comply with legal, regulatory, and audit obligations.

3. Sharing of Information

We may share your information with trusted third parties when necessary to deliver our services:

• Lending partners and financial institutions for underwriting, approvals, and funding.
• Professional advisors including attorneys, accountants, and auditors.
• Technology providers that support our website, CRM, analytics, and marketing platforms.
• Regulatory agencies when required by law, court order, or to protect legal rights.

We do not sell or rent personal information to third parties.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to improve site functionality, analyze usage patterns, and deliver relevant content. You may adjust your browser settings to limit or disable cookies; however, some website features may not function as intended.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the data and regulatory requirements.

6. Security

We implement administrative, technical, and physical safeguards designed to protect the confidentiality and integrity of your information. Despite these efforts, no data transmission or storage system can be guaranteed as 100% secure.

7. Your Rights

Depending on your location, you may have rights regarding the personal information we maintain about you, including:

• Accessing the personal data we hold.
• Requesting corrections or updates.
• Requesting deletion, subject to legal or contractual obligations.
• Opting out of marketing communications.

To exercise any rights, contact us using the details below. We may require verification of your identity before fulfilling requests.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with data, please contact us and we will remove it promptly.

9. International Users

Our services are intended for businesses located within the United States. If you are accessing our site from outside the U.S., please understand that your information may be transferred to, stored, and processed in the United States, where our servers and service providers are located.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect regulatory changes, industry best practices, or updates to our services. The “Last updated” date at the top of this page indicates the most recent revision.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Direct Lending Connection
Email: privacy@directlendingconnection.com
Phone: 949-779-5890